Zero to CPG
in Six Weeks

You have an idea for a consumer product.

We want to help you build
and launch with confidence.


This is the only CPG incubator that is aimed to support YOU.

Bring your foodbeveragebeautyfashionhomegoodswellness product ideas to the cohort, and we’ll equip you with the intel and inspiration you need to make your big dream a big deal.


Questions? Email us.

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Want to help? Sign up here.


who you'll work with 👇

You
You’re finally ready to act on the brainstorm you’ve had for a while, but have no idea where to begin.

Us
We’re two CPG leaders that have built and scaled everything from dried fruit to hummus to software companies. But really, we have a passion for helping founders and that’s how Zero to CPG began.

Together
We're going to take action on your idea and go from zero to product confidence in six weeks. You’ll also leave with a go-to-market strategy, a sell sheet, industry connections, customized tools, and vetted resources to help you continue to build long after the cohort is over.


We’ve structured the six-week program to Get S@#* Done.

accountability check in's
homework
industry experts
inspiring founders
resources

We’re not messing around. Let's go Zero to CPG.


Questions? Email us.

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We've been there.

Elena Guberman
(more here)

Scaled an e-commerce brand from 2M to 24M using optimized operations processes and automation. Shifted to the more delicious natural/organic industry, working across the aisle with brands like Soapbox, Picnik and Recess. Spent 4 years as the Managing Director at Rodeo CPG, a sales and operations consulting group, establishing partnerships for manufacturing, suppliers and logistics. To combat the waste created by the consumer products industry, launched Rubbish, a gamified approach to cleaning up litter, and leads growth for Givr Packaging, a sustainable packaging supplier. Will drive unreasonable distances for farm-fresh produce and is a dog mom to LarsentheCorgi.

Sally Rogers
(more here)

Quit a corporate career with a passion for the food industry to become an entrepreneur. Within a year built Nibble, a healthy snack company, had lunch with Alice Waters at Chez Panisse, and launched Trellis, a health and wellness meetup group in San Francisco. Went on to build Parsnip, a brand partnership platform, and went through Y Combinator. Sits on the board of the Good Food Foundation, enjoys hikes in New England, and leads a weekly poetry slam.


We share a passion for snow, dogs, and CPG founders.

One day we’ll host a ski retreat for founders and their pups, but for now we’re settling on Zero to CPG in Six Weeks. We hope you’ll join us.


Questions? Email us.

Sign up to our newsletter here

Want to help? Sign up here.


who we've worked with 👇

Questions?

Email us.